It just takes a tweet to get a company like General Mills to realize they’ve made a big mistake. Ok, the tweet has to come from Katy Perry and then be backed up by the frosting evangelist, Benjamin Johnson, who started a change.org campaign and got 7,000 Rainbow Chip Frosting fans to petition its return. Betty Crocker heard the call and is bringing back the well-missed confection, after removing it from the shelves 2 years ago. I got to be a part of this historic frosting moment. I was invited to a surprise party for Benjamin at the Betty Crocker test kitchen to celebrate his victory.
I didn’t grow up with this frosting, but Katy Perry and Benjamin did. (My folks were trying to pass off raisins as candy during those formative years.) However, based on the outcry for the frosting’s return, (people were actually paying hundreds of dollars for cans of it on ebay), I suspect many of you remember it too. Well, you’re in luck, (more…)